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User Experience Lab

Company

We build around the user.

User Experience Lab began as a user research company, using proven research processes and advanced biometric data capture to guide the design of software and hardware. Today that same obsession with the user powers three things: our own suite of apps, partnerships with creators, and a studio for businesses.

Our story

What we do

Three ways we put the user first.

For everyone

Apps that put you in charge

At userxlab.io, you connect the apps you use and shape how you experience them, all under one account for you and your team.

Explore the apps

For creators

Turn trust into income

You’ve built a following that trusts you. We help you monetise your products, or bridge the gap if you haven’t started yet.

Partner with us

For businesses

Products that fit their users

Our research-led studio designs, builds and tests products with real users, backed by biometric insight.

Visit the studio

Our mantra

We make you understand your users’ needs.

We help businesses deliver transformational change by optimising user experience strategy and digital processes in their products.

  • Understand your users

    We uncover what your users actually need, through direct and indirect engagement with them.

  • Define your principles

    We develop design principles for your company, so every future decision has a north star.

  • Become user-centred

    We help you turn into an organisation that builds around the user, by habit, not by accident.

Logospiration

It’s all about the user.

Our simple logo reflects our identity. The outer circle represents target users, and the white square in the middle represents a product lacking usability. Clearly, it doesn’t fit the user. Our goal is to help products like it fit, for the best user experience.

We do it by filling in the four coloured gaps. Those missing pieces are our design principles: simple, but powerful enough to transform the experience of any product. Try it: fill the gaps.

0 of 4 gaps filled

Our design principles

For it to be usable, it must be user-centred.

We developed our design principles from research and experience, and distilled them into four powerful points of focus.

  1. Utility

    Is the product solving the problem it was made for?

    Serve the purpose for which it exists. A product earns its place by solving a real problem for a real person.

  2. Simplicity

    How quickly can a user understand how to use it, without a manual?

    Be understood at first sight. Every step a user has to learn is a step they might not take.

  3. Efficiency

    How much time and effort does it take to complete a task?

    Respect people’s time and resources. The fewer steps between intent and outcome, the better.

  4. Reliability

    Is it available when needed, and are its results consistent?

    Work every time. Trust is built when a product behaves the same way today as it did yesterday.

Vision and mission

Built for people, wherever they are.

Our vision
A world where technology fits the people who use it, not the other way round.
Our mission
To put people in control of their digital experience, through apps that adapt to them, partnerships that reward the trust creators earn, and products shaped with real users.

Let’s make your product fit.

Tell us about it. We’ll help you find the gaps, and fill them.

Start a projecthi@userxlab.org