User Experience Lab is an IT user research company of professionals using professional research processes and advanced biometric data capture technologies in generating useful insights to guide the decision making for the best possible design strategies to implement in the development of software and hardware products by direct and indirect engagement with the real product users.
We help businesses deliver transformational change by optimizing areas of user experience design strategies and digital processes in their products through insight generation, product design and development, usability testing, and consultancy services.
Mantra
We can make you understand your users’ needs, develop design principles for your company and turn you into a user centered product organization.
OUR VISION
To be a key player in transforming Africa’s tech ecosystem to a hub for global innovations.
OUR MISSION
To spur standard innovative tech products from Africa to the rest of the world.
OUR DESIGN PRINCIPLES
For it to be
usable, it must be user centered
We have strategically developed our design principles from research and experience into four powerful focus points;
Utility
Simplicity
Efficiency
Reliability
Logospiration
It is all about the
USER
Our simple logo reflects our identity. The outer circle represents target users, and the white square at the middle represents a sample product lacking usability. Clearly, the product does not fit the target user. Our goal is to help such products fit for the best user experience.
We achieve this by implementing the missing pieces which are the four coloured gaps. These missing pieces are our four design principles, simple but powerful to transform the experience of any product.